Hotel Refresca

Client: Aguas Frescas

Type: Experiential

If you’re asked to launch the latest, quirky, Gen Z beverage from Minute Maid— you make it refreshing af.

We created the Hotel Refresca as a cool content oasis in the middle of the Wango Tango music festival in LA. It had everything a regular hotel would have except every corner was its own unique photo op. From a real check-in desk to a strawberry pool, anyone who stepped into our space got transported into the wild world of Aguas Frescas.