How do you celebrate a 30 year partnership with the Houston Rodeo? You prove that everything really is bigger in Texas.

We created Coca-Cola’s largest semi-permanent structure that brought real magic back into the rodeo. Made from environmentally conscious materials, it was declared best in show for sustainability with 41.55 tco2e emissions avoided to date.

Inside, we hosted a commemorative patch bar, ring toss, and plenty of photo opps for flavor riders at the rodeo. Yeee-ahhhh.