Sprite was the first brand to collab with a hip-hop artist in 1986. So, as the world celebrated 50 years of Hip-Hop, the one brand who has been there all along set out to do one better. We put history in your hands.

We turned every Sprite into a chance to win a limited-edition, highly coveted, sometimes priceless piece of Hip-Hop history. How? We took the traditional sweepstakes model and gave it a drop culture remix. To create each drop, we collaborated with 50 years worth of partners such as Glorilla, Latto, Rakim, Nas, Complex, Rolling Loud, and OVO— just to name a few.

So, it comes as no surprise that all that heat turned into hype. ↓