Infinite Potential.
Zero Limits.
Client: Sprite Zero Sugar
Type: Branded Content, Shopper/Commerce, Digital
Reach: 825 million earned media impressions, 54% increase in sales
Main characters are out. The people behind the scenes are in. We took the world of Wakanda off the big screen and onto the bottle to inspire Black creators everywhere.
We created an AR experience that highlighted the origin stories of the multicultural female minds behind the movie. We surprised HBCU students with an advanced screening of the film and even partnered with Target to find the next young genius through a STEM inspired contest.
Some important people recognized the vision. ↓
★ 3x Clios Entertainment | Gold - Partnerships & Collaborations Silver - Fan Engagement | Bronze - Branded Content
★ Adweek Experiential Awards | Best Experiential Activation by Beverage Brand
★ ANA Multicultural Awards | Grand Prize Experiential Marketing
★ Epica Awards | Bronze, Non-Alcholic Drinks



